I come from the news radio school of writing.  Short and to the point. Teaser type Headline.  One or two sentences with the crux of the story.  Say it again another way.  On to the next story.

That was in the seventies before Ron Burgundy and cable news. That style suited news stories and commercials pretty well.

Over the years I’ve learned to adapt to the personality of what I write and to the audience for which it’s intended. 

I’ve included a variety formats and styles from scripts to Screenplays and the marketing of them, to pitches designed to interest investors, pamphlets, and a few other goodies.